You Have 150 Past Clients.
Only 8 Will Refer You This Year.
Not because they don't like you. Because they forgot you exist.
Solo agents doing 20 deals/year get 90% from referrals. Their secret? 100 touches per year with each past client.
You know you should do the same. But who has 20 hours/week?
Let Me Guess...
It's Tuesday morning. You closed with the Johnsons eight months ago. Nice couple. They loved you. Left a 5-star review.
You meant to send them a birthday card. You didn't.
You meant to call when that house down the street sold for $50K over asking. You didn't.
Meanwhile, Mrs. Johnson's coworker just mentioned she's thinking about selling.
Mrs. Johnson said, "Oh, we used someone... I can't remember her name. Nice lady though."
You lost an $8,000 commission because she forgot you exist.
This happens to you 2-3 times per month.
You KNOW past clients should be your best lead source. But between showings, paperwork, and actually closing deals... who has time to remember 150 birthdays? Who has time to call everyone quarterly?
Top teams have admins. You don't. You can't afford $40,000/year.
So your past clients disappear. And refer other agents.
Other Solo Agents Get 90% from Referrals
Not because they're networking geniuses. Because they have a system.
Sarah's been an agent for 7 years. Last year: 22 deals. 20 from past clients.
She touches each client 102 times per year:
- Weekly emails (52 touches)
- Monthly home value reports (12 touches)
- Quarterly calls (4 touches)
- Birthday cards, home-iversaries, neighborhood sales alerts (34 touches)
Total: 102 touches. 90% referrals. 22 deals/year. Solo agent.
You can't do this manually. But you can with Kinnect.
Kinnect is a daily dashboard that tells you who to contact and what to say, and auto-schedules emails and reports so you stay top of mind without the grind.
What You See Every Morning in Kinnect
Your People to Contact Today
Why: Home-iversary next week (3 years)
Script:
"Hey Mike! Can't believe it's been 3 years. How's the house?"
Suggested touch: 456 Oak just sold in his neighborhood for $385K — text him
Why: Birthday Friday
Do: Mail handwritten card today
Why: Showing houses in his neighborhood today
Script:
"Hey! In your neighborhood today, thought of you"
AutoAuto scheduled this week
- 187 clients: Friday email newsletter
- 23 clients: Monthly home value reports
- 8 clients: "Just sold near you" alerts
3,500 touches this year
On track for 100 per client
Know who to contact. Know what to say. Every single day.
2 hours/week instead of 20.
This Is For You If:
- ✓You've been an agent for 3+ years with 100+ past clients
- ✓You closed 15-30 deals last year and want to scale to 40-60
- ✓You're solo or 2-person team — no admin, no support staff
- ✓You already get some referrals, you just want more of them
Not for you if:
- ✗Brand new agent (under 3 years, fewer than 50 clients)
- ✗Top producer with a team (you already have admin support)
- ✗100% lead-gen dependent (change your mindset first)
What It's Actually Costing You
You're getting 8-10 referrals per year from 150 past clients.
That's a 5-7% referral rate.
Agents with systems get 15-20 referrals from the same database.
That's a 10-13% referral rate.
The difference: 7-12 deals per year.
At $7,000 average commission, you're leaving $49,000-84,000 on the table.
Every. Single. Year.
The system isn't costing you money. NOT having one is.
Three ways to fix this
1. Do it manually: 15-20 hours/week
→ Tough to sustain week after week on top of everything else.
2. Hire an admin: $40,000/year
→ Only realistic if you're already doing 40+ deals and you have the budget.
3. Use Kinnect: $79/month = $948/year
→ 2 hours/week. Actually sustainable.
$79/month
First 50 agents: Locked in forever.
After that: $129/month.
One extra referral pays for 10 years.
Most agents who consistently stay top of mind
get 3–5 extra in year one.
Investment: $948/year
Return: $21,000-35,000
ROI: 22-37x
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